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Podcast: Business Builders Show
Episode: How to Ignite Market Demand for B2B Companies – Mark Donnigan
Description: Show Notes:In this episode of the Business Builder Show, host Bill Prater discusses with Mark Donegan, a virtual CMO and business consultant, how to ignite change and meet market demands for B2B companies.Mark targets technical founders and helps them understand the new complexities of the buyer's journey in B2B, which has seen a significant transformation over the past few years. He explains the challenges faced by founders, such as the belief that building an innovative product will automatically draw the market's attention, and provides insights into bridging the gap between innovation and market success.Key areas...