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Podcast: Business Builders Show
Episode: How to build a personal brand that attracts and converts more – in Just 7 Minutes with Tonya Eberhart & Michael Carr
Description: What You’ll Learn From This Episode:Why most fall prey to the next shiny penny and why it is the biggest mistake you can make when trying to build your brand.they've got to look at their point of differentiation. What is it that sets them apart from everybody else doing the exact same thing that they're doing to the exact same people they're doing it to?You can have a great photo shoot, nice slick logo, perfect tagline, right? But a brand is not just those three things. We look at 77 different criteria, and those are designed to pro...