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Podcast: The Glossy Podcast
Episode: Naked Wardrobe's co-founders are projecting 50% growth in 2025, following a rebrand
Description: When Shirin, Shida and Shideh Kaviani, sisters-turned-co-founders, created Naked Wardrobe in 2012, it was meant to fill a gap in the basics market. According to the sisters, up until Naked Wardrobe's inception, many of the brands releasing basics were either fast fashion brands or luxury brands with an out-of-reach price point for everyday consumers. With Naked Wardrobe, the Kaviani sisters provided an option in the contemporary market that prioritized high-quality materials at a reasonable price.In the first year of business, Naked Wardrobe drove $1 million in sales, which led the brand on a track to...