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Podcast: ANA Marketing Futures Podcast
Episode: The New CMO Toolkit, with Katie Klumper of Black Glass Consulting
Description: In recent years the tenure of the average CMO has been shrinking, as the most nebulously defined role in the C-Suite battles for relevancy, and a seat at the proverbial, long-discussed table. Today’s guest is on a mission to reverse the trend and help CMOs claim their rightful place within their organization. Katie Klumper is the founder and CEO of Black Glass consulting, a firm dedicated to empowering CMOs, both as growth drivers, and individuals. Katie and I talked about the most common challenges CMOs face, why they and other members of the C-suite don’t always see eye to ey...