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Podcast: The CTO Show with Mehmet Gonullu
Episode: #449 Smarter Ad Spend with AI: Zeke Camusio’s Attribution Playbook for Founders and CMOs
Description: In this episode, Mehmet speaks with Zeke Camusio, founder of Data Speaks, an AI-powered platform helping marketers and founders finally solve the attribution puzzle. From cutting through vanity metrics to deploying machine learning for media mix modeling, Zeke shares a tactical playbook for maximizing return on every marketing dollar—without increasing ad spend.Whether you’re a founder navigating early-stage growth or a CMO optimizing multimillion-dollar campaigns, this conversation offers powerful insights into how AI is transforming marketing efficiency.🔑 Key Takeaways • The two major attribution challenges most startups...