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Podcast: Global Gurus
Episode: Reebok and other Global Brands in Mexico with Teo Huseman
Description: Teo Husemann, the head of Reebok in Mexico, shares his experiences with a global strategy and local execution. He explains how Reebok’s marketing is similar to the US but has different channels, e-commerce, and seasonality. Marketing issues involve distribution; segmenting for each channel; pricing; different user experiences among Addias, ASICS and Reebok; the uncertainty of duties and taxes, and political considerations. Having worked on other brands such as Pepsi and Nokia, Teo also discusses issues of product theft and the exchange rate.Highlights:{02:10} Teo’s journey working with grea...