Want to create an interactive transcript for this episode?
Podcast: Global Gurus
Episode: Global and Digital Marketing Strategies and more, with Vinod Jain
Description: How have companies developed a global strategy which includes various marketing channels such as R&D; manufacturing; marketing; and distribution, including online sales?Digital marketing is more focused on product, price, promotion, location, and customer experience, all of which are elements within a company's control. Vinod Jain shares examples of standardized products, including Activia probiotic yogurt and Nestlé’s Nescafe, where “standardized” products still have country variations, and discusses some products sold solely through digital means.Vinod also presents digital marketing trends; Aadhaar, probably the world’s most advanced money transfer platform; the benef...