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Podcast: Global Gurus
Episode: Global Platform Partnerships: Rachel Carruthers of Canva
Description: As the Global Platform Partnerships lead of Australia-based Canva, a worldwide design platform with users from over 190 countries, California-born Rachel Anne Carruthers discusses Canva’s global blueprint and how they tailor their marketing strategies to specific countries or regions such as India and Indonesia. She explains how culture affects users’ design experience and platform behavior, ethical dilemmas about incorporating certain icons and symbols, how Canva operates in China, business practices in the US vs. Australia, and challenges of localization in Silicon Valley during her previous times there.Highlights:{03:08} Canvas grow...