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Podcast: Global Gurus
Episode: Coaching entrepreneurs in developing countries with Nadine Reichenthal
Description: With her extensive background training entrepreneurs in developing countries, Switzerland-based Nadine Reichenthal presents many fascinating stories about business in Bangladesh, Malaysia, Kenya, Benin, and Burkina Faso to China, Israel, and Ethiopia. Which two countries are the perfect test markets for many new products? Why is primary market research harder in certain Asian countries? From shoes and chocolate to credit cards and colors, what primary factors should new entrepreneurs consider in new markets? How have women entrepreneurs fared in these countries? What three factors are critical for any new e-commerce start-up? How can people find solutions when some factors are...