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Podcast: Global Gurus
Episode: Determining the most Viable Overseas Markets with Cynthia Dearin, Founder of Dearin & Associates
Description: As a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasizes that “simple scales and complex fails.” In this episode, Cynthia discusses her long experience in Arab countries, whether being a young female was a detriment there, the critical concept of time, examples of needed package reconfiguration, and how to manage Communist Party restrictions in China. Even with a common language and similar cultures, Cynthia also pre...