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Podcast: Global Gurus
Episode: The China Wine Market with the Wine Lady, Cecile Israel Part 2: How wine marketing and consuming differ from the West’s
Description: France-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, dominance of online wine buying, and etiquette at restaurant meals. Highlights:{01:14} Key elements that determine success in the wine business {07:22} Management styles differences betw...