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Podcast: Global Gurus
Episode: LinkedIn methods for overseas market entry: Matt Rocco of Mojo Global
Description: Using Linked In technology as a sales-generation tool normally works the same worldwide. Except where it doesn’t. Matt Rocco, VP of Sales at Mojo Global, describes market-entry issues involving Canada and the UAE, and reasons why this kind of technology is not as readily accepted in other countries. Highlights:{01:23} Background of Mojo{03:31} Working in Canada{09:10} Working in Europe {10:45} How to use LinkedIn {12:45} The most challenging country {25:45} Using the Culture to change your appealMatt Rocco bio:M...