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Podcast: Global Gurus
Episode: Culture and Needed Knowledge - Doug Hartley of Focus Asia Marketing
Description: Cosmetics, culture, and Canada. Within a few years, 66% of the world’s middle-income earners will be in East Asia, making exports important for companies of all sizes. And blunders in etiquette can doom ventures there before they even begin. Doug Hartley of Focus Asia Marketing in Calgary, Alberta explores many topics that can determine success. How do cosmetics companies segment sub-markets within countries? What cultural issues are critical to know? What packaging is most impressive? How does his company determine prime country markets for clients? In which pocket should you put received business cards and why? What makes back tr...