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Podcast: Global Gurus
Episode: Manifesting Millions: Eric Levine of Gold’s Gym, 24-Hour Fitness and California Fitness
Description: How do you build a billion-dollar fitness empire, especially in East Asia, when women don’t like to sweat and men don’t like to work out? Eric Levine, owner of Gold’s Gyms, 24-Hour Fitness, and California Fitness presents amazing marketing and branding strategies; successes and blunders; real estate lessons; cautions about landlords, partners, contracts and overseas laws; and critical cultural issues that grew revenues to $100m/year in Asia aloneHighlights:{15:09} Successful international stories{27:24} A funny translation blunder{38:57} How to succeed and not have international blunders.<...