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Podcast: Global Gurus
Episode: Inbound Inconsistencies: Bill Kenney of MEET and Soft Land Partners
Description: Bringing European, Asian and Australian companies to the US, Bill Kenney, founder of MEET and Soft Land Partners, discusses communication issues, misunderstandings and disconnects with some inbound clients. Among these issues are top overseas executives’ lack of delegation and empowerment, their changing junior executives’ decisions without understanding the full context, and not presenting their marketing messages from the customer’s point of view. Bill’s insights can also help US execs understand seemingly-obvious American assumptions that may have to be communicated to foreign venture partners. Highlights:{01:46} Bill’s journey{04:45...