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Podcast: Global Gurus
Episode: Design with a Global Mindset: Sol Alsina of Mundoh Digital, Argentina
Description: Ms. Sol Alsina owns an all-female branding and design firm in Buenos Aires where understanding the psychology and feelings behind the brand are essential to create a client’s website and positioning. With clients in Argentina, the US and Europe, some cultural issues have centered around Americans’ bottom-line pricing and benefits vs. the in-depth, emotional questions by which Argentines approach a project. While Sol feels the world is becoming more similar and differences are shrinking, having a “global mindset” and living life to the fullest are top priorities.Highligh...