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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: Mini: Literature is Fashion’s Newest Muse
Description: What do J.Crew, Tiffany & Co., and Prada all have in common? They’re falling in love with the written word. In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.Key Takeaways:✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of books.✅ Literary collaborations give brands more depth, substance, and cultural cachet.✅ In a world of fleeting content, literature offers a timeless counterbalance...