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Podcast: The PR Podcast
Episode: 215. Erika Gulija, New Heights Communications, on Political PR for everyone
Description: Political PR isn’t just about elections! Erika Gulija is VP at New Heights Communications where she works with clients to navigate the political process. She talks about how messaging and media relations never stop translating between clients who want to tell stories and the stories reporters want to tell. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founde...