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Podcast: Peggy Smedley Show
Episode: All about Patents
Description: Peggy Smedley and Alberto Galasso, professor of strategic management, Rotman School of Management, University of Toronto, talk about the crucial role of patents in driving business success. He says patents have been used by businesses for a long time, but something changed in the past 20 years, and shares his book The Management of Innovation. They also discuss: If patents are important for small firms and entrepreneurs. How data can be a valuable tool for managerial decision making. How to protect and share technology, while creating value for a company. utorontopress.com/9781487553562/the-management-of-innovation/Â (7/16/24 - 879)