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Podcast: Peggy Smedley Show
Episode: The Rise of Servitization
Description: Peggy and Jeff Winter, senior director, industry strategy, manufacturing, Hitachi Solutions, talk about servitization. He says this concept has become pretty popular in recent years, but what most people don’t realize is it was first described in the 1960s and then nothing really happened much until the 1980s. Now, it means capturing and harnessing the power of data to offer a completely new way of providing value to customers above and beyond the sale of a product through the entire lifecycle. They also discuss: How many companies will generate total revenue from digital products, services, and...