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Podcast: Startup To Scale
Episode: 216. 3 Legged Stool - Brand, Retailer, Distributor
Description: Today, we’re tackling one of the most critical—and often misunderstood—aspects of growing a food or beverage company: the relationship between brands, distributors, and retailers.Think of this ecosystem like a three-legged stool—each leg plays a vital role, and if one isn’t strong, the whole thing collapses. To help us break this down, I’m joined by Howie Sher, a seasoned expert in the CPG industry and a leader at JPG Resources, a firm that helps brands navigate growth from startup to scale. Howie has seen firsthand what makes these relati...