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Podcast: Better Business, Better Life
Episode: Defeating the Commodity Monster | Barry LaBov | Ep 216
Description: Welcome to Better Business, Better Life. In this episode, host Debra Chantry-Taylor is joined by Barry LaBov, two-time Ernst & Young Entrepreneur of the Year and branding expert, to explore the power of differentiation in business.Barry introduces the idea of the “Commodity Monster”, the danger of becoming just another option in the market. He shares powerful stories and practical advice on how to identify your business’s key differentiators, use specific language to tell your brand story, and ensure your customer experience lives up to the promise.If you’re launching a new product, looking to refresh your brand, or s...