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Podcast: Playbook For Amazon
Episode: Episode 112: Amazon PPC Updates 2025: New Conversion Path Reporting & New-to-Brand Metrics Unveiled
Description: https://youtu.be/WgIX9AhKhUA
Unlocking Amazon PPC Insights for 2025
How Conversion Path Reporting and New-to-Brand Metrics Are Revolutionizing Amazon Advertising
What Is Conversion Path Reporting?
Amazon’s new Conversion Path Report offers a comprehensive view of your customers’ path to purchase across multiple ad types, including Amazon DSP, Sponsored TV, Sponsored Display, Sponsored Brands, and Sponsored Products. This report highlights the most effective touchpoints that lead to conversions, empowering advertisers to:
Identify Optimal Ad Combinations: Discover which campaign types and formats drive engagement and sales.
Understand Cros...