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Podcast: The Art of Franchise Marketing
Episode: From Grassroots to Digital: Integrated Marketing Approaches with Cassie Gato
Description: In this episode of The Art of Franchise Marketing, Erin Martin chats with Cassie Gato, VP of Marketing at K9 Resorts Luxury Pet Hotel, about the unique challenges and opportunities in pet care marketing.Gato shares how K9 Resorts is streamlining franchisee marketing with turnkey systems and influencer collaborations. She highlights their shift from manual content distribution to automation, easing the load on franchise owners while ensuring brand consistency.The conversation explores the power of grassroots marketing, the balance between corporate messaging and local storytelling, and how K9 Resorts equips franchisees with tools for success...