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Podcast: Keep Optimising
Episode: Influencers: Meta Ads + Influencers = Success, with Sam Thompsett, Genie Goals
Description: Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville.  In this episode, we discuss: The secret to turning influencer content into high-converting Meta ads Why whitelisting influencer ads outperforms traditional brand ads How to use affiliate and influencer partnerships to lower ad costs The three ad strategies that will boost your click-through rates  Dive in: [03:12] Influencer content boosts paid social. [07:33] Influencer...