Want to create an interactive transcript for this episode?
Podcast: EUVC
Episode: E437 | Natasha Lytton & Micah Smurthwaite, Pipeline Ventures: The art and science behind effective GTM strategies for startups and scale-ups [Path to Market]
Description: We are excited to introduce you to Seedcamp’s new podcast series, “Path to Market,” where Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures, dissect the art and science behind effective go-to-market (GTM) strategies for startups and scale-ups.Whether you’re a budding entrepreneur grappling with your first sales hires or a seasoned founder looking to refine your GTM approach, this podcast aims to bring you valuable insights from industry experts.In today’s fast-moving entrepreneurial landscape, mastering the art and science of go-to-market strategies is vital for startups and scale-ups. While companies must drive...