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Podcast: Tech Marketing Trends
Episode: Fixing B2B – Why It’s Time to Rethink the Model - Drew Neisser
Description: What if the biggest threat to your pipeline isn’t the competition — but your own strategy?
This week's guest on Tech Marketing Trends, Drew Neisser, CEO of CMO Huddles, explains why so many go-to-market strategies are falling short — and how B2B marketers can evolve their approach to succeed in today’s complex buying environment.
Key takeaways:
Deals are stalling, not closing — CFOs are saying “no” due to uncertainty, not because of competitive losses.
Close rates are the new battleground. Instead of chasing volume, focus on fewer, better-qualified opportunities that actually co...