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Podcast: The Revenue-Driven CMO
Episode: How Blending Creativity and Data Elevates Marketing with Maggie Lower, CMO of ABC Fitness
Description: How can creative leadership and data-driven strategies transform marketing for business growth? Â In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of experience to the table. She dives deep into the power of blending creativity with data-driven marketing, sharing her journey and insights on elevating brand strategy at ABC Fitness. Â Maggie highlights the importance of product marketing, talent acquisition, and em...