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Podcast: MIT CISR
Episode: Data Is Everybody's Business - From Chapter 8, a call to action
Description: Barb Wixom, co-author of Data Is Everybody's Business: The Fundamentals of Data Monetization, reads excerpts from the book. Published in September 2023 by the MIT Press, Data Is Everybody's Business is a clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.
Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging...