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Podcast: Talk TV Radio
Episode: How Coca-Cola Stole Christmas
Description: How Coca-Cola stole Christmas - the greatest marketing ever? It was the 1920’s and Coca-Cola had a big problem. People mostly thought of their product as a refreshing drink in summer, but sales normally dropped substantially in the winter when it got colder. And this makes sense - who gets in from the snow, feeling freezing cold, and immediately thinks: I want a cold glass of Coke. So Coca-Cola desperately needed a way to improve sales in winter, but just running more ads wasn’t going to be enough to change people’s perceptions of the product - they needed...