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Podcast: Work On Your Game: Discipline, Structure, and Execution Under Pressure
Episode: #3243: Psychographic Alignment: The Key To Your Business Future [Part 2 of 2]
Description: This is part two of our series on psychographic alignment—if you missed part one, go back and listen so you’re caught up. In this masterclass, I talk about why people connect more with why you do something, not just what you do. I also break down how drawing a clear line between you and your “enemy” (like long work hours or bad habits) makes it easier to attract the right people. And most importantly—do people really know what you stand for? Let’s get into it.
Show Notes:
[01:45]#4 Someone's connection to why you do things matters more than what yo...