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Podcast: Work On Your Game: Discipline, Structure, and Execution Under Pressure
Episode: #3242: Psychographic Alignment: The Key To Your Business Future [Part 1 of 2]
Description: You’ve heard of demographics—age, income, location. But psychographics? That’s where the real connection happens. In this masterclass, I break down the difference and explain why understanding how people think is more important than just knowing who they are. I share how psychographic alignment helped me build a loyal audience, even after I stopped making basketball content.Â
If you want people to stick with you long-term, this is a must-know. Let’s get into it—part one of a two-part series!
Show Notes:
[08:23]#1 People don't care how much you know until they know how much you care.
[16:48]#2 The stuff that...