Want to create an interactive transcript for this episode?
Podcast: Shed Geek Podcast
Episode: STEEL KINGS: The Radio and Shed Connection: Daniel Mullins Talks Marketing
Description: Send us Fan MailWhile many businesses have abandoned terrestrial radio for social media promotion, they're missing a crucial audience. Mullins, a third-generation broadcaster whose grandfather was posthumously inducted into the Bluegrass Music Hall of Fame, explains how local radio creates something social platforms can't: genuine personal connections. "When they're listening to the radio, it's a one-on-one conversation," he explains, describing how live, ad-lib endorsements from trusted on-air personalities drive customer action.Host Jared from Dayton Barns and All Steel Buildings shares firsthand experience with radio marketing success. Their partnership with Real Roots Radio has...