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Podcast: Mastering Social Media for Schools
Episode: Banish Imposter Syndrome and Embrace Your Professional Value with Sondra Whalen, APR
Description: Building Trust and Credibility in School Communications - School PR is more than marketing; it’s about strategic storytelling and transparency to build trust. Sandra shares how her district rebuilt trust after a failed bond project, leading to a 71% approval on the next vote.Overcoming Impostor Syndrome in School PR - Many communicators feel unqualified due to the wide skill set required, but recognizing strengths helps build confidence. Sandra introduces the Dunning-Kruger Effect, showing how self-awareness and professional growth can combat self-doubt.Leveraging Behavioral Science for Better Communication - Understanding psychology helps create messages that re...