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Podcast: Keep Optimising
Episode: Using Live Chat and Customer service to improve conversion rates with Gorgias' Lucas Walker
Description: Lucas has been involved with online marketing and selling for over a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer support from a cost centre to a revenue and conversion driving activity as part of his role at leading eCommerce helpdesk provider Gorgias. We’ve lots of tips to use your live chat (and other customer service channels) to give your customers the support, answers and pushes towards buying they need to place those orders and thus improving your conversion rates. That...