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Podcast: Accelerate Your Business Growth
Episode: Overcoming Sales Anxiety
Description: Welcome to this episode of Accelerate Your Business Growth. Today, we delve into the art ofauthentic selling with our esteemed guest, Nikki Rausch, CEO of SalesMaven. With over 25 years of experience and a robust track record of transforming the sales landscape, Nikkijoins host Diane Helbig to explore why fear pervades the selling process and how to overcome it. We unpack the misconceptions around sales and introduce the concept of selling as a collaborative effort rather than something done to someone. Nikki guides us through her Selling Staircase framework, a step-by-step process designed to...