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Podcast: The Art of Franchise Marketing
Episode: Building a Strong Digital Presence in Franchising with James Doyle
Description: In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Doyle, CMO of Pirtek USA, discussing his extensive experience in franchising, particularly in the service industry. They explore the importance of being findable in emergency services, the strategies for enhancing digital presence, and the value of customer reviews. The conversation emphasizes the significance of focusing on foundational marketing strategies and building strong relationships with franchise owners. In this conversation, James Doyle discusses various aspects of marketing, particularly in the B2B sector. He emphasizes the importance of customer engagement through mu...