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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Why Smart DTC Brands are Working with Micro Influencers
Description: Direct to Consumer brands have been a rising market sector for over a decade. The massive shift to online shopping during the pandemic was the rocket fuel that propelled many new brand launches, and made many traditional brands aware of the huge opportunities in selling online.From potentially better margins to building closer engagement with consumers, most brands have made Direct to Consumer a priority.While DTC doesn’t necessarily mean that the consumer purchases the product online, it does rely heavily on online promotions.And that’s where the going can g...