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Podcast: Music Production and Mixing Tips for Beginner Producers | Inside The Mix
Episode: #189: Could Re-Releasing Music Boost Your Streams? A Guide to the Waterfall Release Strategy
Description: Ever released a song only to watch it vanish into the streaming void after a brief moment in the spotlight? In this episode of Inside The Mix, Marc Matthews delves into the waterfall release strategy, a strategic approach to music distribution that aims to revolutionise how artists share their work and maximise their reach.The core concept of the waterfall release strategy is explained: instead of releasing singles in isolation or dropping an entire album at once, artists gradually build momentum by rereleasing previous tracks alongside each new single. The episode outlines how...