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Podcast: thinkfuture: technology, philosophy and the future
Episode: 263 EXTRA To Innovate, Be Unreasonable
Description: If you are looking to build and launch breakthrough products, then you don’t need to be reasonable, you need to be unreasonable. Being reasonable keeps you in the realm of incremental innovation, adding small new features and functions to a product until it gets so complicated and unwieldy that a whole industry has to be built around it (Microsoft Windows and Office anyone?) No, to make breakthrough disruptive ideas, you need to be unreasonable like Steve. You need to push the envelope, push yourself, and push your teams to do more. You can’t just step back and rela...