Want to create an interactive transcript for this episode?
Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: A Sales Leader’s Perspective on Content that Earns Engineers’ Trust
Description: When your sales territory spans thousands of square miles, and your customers are highly technical decision-makers, you need more than a few cold calls and sales brochures to break through. For Wes Murray, Regional Sales Manager at Hayward Flow Control, that “more” has been LinkedIn and video content. Like many of us, Wes saw a shift in how engineers and specifiers engaged during the pandemic. With travel and in-person meetings on pause, he ramped up his use of LinkedIn—not just to create awareness but to educate.And it worked. When presenting at lunch-and-learns or industr...