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Podcast: Grassroots Marketing
Episode: Zzz's Collective: Sustainable Smoking Accessories and Artist Partnerships
Description: Zzz's Collective is a company focused on creating sustainable smoking accessories in partnership with artists. The conversation began with a brief weather update before moving to a CRM advertisement. Eric Sellew, who details Zzz's Collective's mission to provide artists with a consistent revenue stream and a platform to showcase their work. They discussed the company's marketing and distribution strategies, which include cold calling dispensaries and operating a direct-to-consumer website, resulting in partnerships with over 500 dispensaries across multiple states. Sellew emphasized the use of sustainable materials and the company's commitment to social impact, noting that over $65,000 has been...