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Podcast: Sustainable Business Podcast by Innovation Forum
Episode: How collaboration is driving progress and delivering circular packaging models
Description: Willemijn Peeters, CEO and founder of Searious Business, talks with Ian Welsh about the evolving landscape of sustainable packaging. They discuss how major brands and retailers can transition to environmentally sustainable packaging solutions that are also financially viable. Willemijn emphasises the importance of a mindset shift towards circular approaches and the role of legislation in driving change.