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Podcast: All National Provisioner Podcasts
Episode: Episode 197: Evolution of the better-for-you beef category
Description: Verde Farms CEO Brad Johnson and Senior Director of Marketing Kirstyn Lipson sit down with us at the 2025 Annual Meat Conference to catch up on what's trending in the better-for-you beef category, how the BFY consumer has changed over the years and what the industry can expect looking ahead.