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Podcast: The Allan McKay Podcast
Episode: 224 -- Controlling Your Brand
Description: Part of the benefit of building a strong personal brand is being able to choose the projects that you want to work on. You can also choose when you want to work and when you want to focus on your own things. How much of an impact do you think having a brand and that visibility come into negotiating money -- when studios would reach out to you personally? Or even when they create a position specifically for you? This the power of building a personal brand. When it comes to branding, you’re in control of th...