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Podcast: Pearls of Wisdom Jewelry Podcast
Episode: Ep 79_SEO Success: Parker Jewelers Is Driving More Online Traffic
Description: Josh Durham from Parker Jewelers in Carlisle, PA, joins the podcast to share his story as a third-generation jeweler running a family business established by his grandparents over 50 years ago. Now, Josh and his wife face the challenge all jewelers face: driving consistent traffic and customers to their website and store. Josh shares his journey of understanding and implementing SEO. After noticing a smaller competitor was matching Parker Jewelers online, Josh realized it was time to get into SEO. With a beautifully designed Shopify site with live inventory integration from Edge, Josh found out there was a...