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Podcast: Office Hours With EAB
Episode: Why Market Share—Not Demographic Shifts—Should Drive Your Recruiting Strategy
Description: EAB’s Larisa Hussak and Brian Schueler urge university leaders to parse the data to better understand local market trends impacting your recruiting efforts. The chances are you are losing far more prospective students to other institutions in your state and region than you are to demographic shifts. Larissa and Brian suggest re-focusing your recruiting strategy around highlighting the quality of the student experience and the value of your institution to in-state applicants. Remember, it is nearly 10 times more cost-effective to target students within 25 miles of your school than it is to recruit out-of-state students.