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Podcast: The SaaS Revolution Show
Episode: Confessions of a serial billion $ category creator
Description: One of the last sessions at SaaStock18 was a bonus chat that brought a double dose of Canadian accents - April Dunford, the world’s foremost expert on positioning sat for a conversation with Mark Organ, CEO and founder of Influitive. Even though they spoke at 4;20 on the day weed was legalised in Toronto, the topic they covered on the day was slightly different - category creation. On this week’s episode we are bringing you their entire chat.
Category creation had been coming up again and again during the two days of the conference. It’s someth...