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Podcast: The SaaS Revolution Show
Episode: How to win with content marketing in 2019 with Alison Murdock
Description: On the latest episode of the SaaS Revolution Show, we speak with Alison Murdock, CMO of SocialChorus, a platform for planning, creating, publishing, and measuring employee communications.
Alison has spent the last 25 years in Silicon Valley working in a variety of media and SaaS companies. She started her career wanting to be a writer and her very first job was writing for a magazine in Paris. As she transitioned more into marketing, writing remained a fundamental skill for her and to this day, Alison believes that what companies choose to write or speak about matters most. Everywhere...