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Podcast: The SaaS Revolution Show
Episode: How to move from Marketing qualified leads to Product qualified leads
Description: On this episode of the show, we chat with Kieran Flanagan, VP Marketing at HubSpot, about the essentials of product qualified leads.
A software engineer by education, Kieran very quickly figured out that he would be average at best when it came to building software products. Where he go excited was in getting people to use them, and grow that usage.
Kieran’s path in figuring that out has seen him go through companies like Salesforce and Marketo, finally landing at HubSpot 6 years ago. Such a long tenure is unusual for people like Kieran who ge...